Metro Shared Mobility
Designing Commuter Transportation Programs
With the Metro Shared Mobility team I plan and implement commuter transportation programs aimed at decreasing Average Vehicle Ridership. I was brought on board to rethink how employers approach ridesharing, create incentive programs relevant to modern needs, and remake the marketing strategy involved. I work closely with many large employers regulated by Rule 2202 of the South Coast Air Quality Management District who are required to meet goals concerning the number of vehicles arriving at the worksite. After designing the program within Metro, I present the new projects at workshops where employers are looking to improve their rideshare programs. As a certified AQMD Transportation Coordinator I have been able to identify where employers need the most help to meet their goals and how they can best reach their employees.
New Projects for an Outdated System
When I arrived at Metro I found a lot of the programs at Metro were severely outdated, well intentioned, and obsolete. From faulty web strategy to printed coupon books, I have been performing an audit of all services and updating programs into active and exciting experiences. With a revamped ridematching site, first/last mile programs with Uber and Lyft, micro-grant opportunities to demonstrate mindful mobility, and increased community management have led to a new era of success for the department.
An Economist for Demand
Our streets are a renewable resource and every day our supply is replenished and depleted as commuters arrive and depart. The constant gridlock that creates dangerous levels of pollution and centuries of wasted time can be strategically managed without infrastructural changes so that we reach efficient flow. Moving people into public transit, onto bicycles, and into carpools are just a few ways to manage this issue. The role as a transportation coordinator is as essential as the road itself because the current gridlock requires thoughtful thinking, planning, and action.